Project Overview: This brief outlines the creation of a new healthy sandwich bar brand named "Mr. O." The focus is on offering a wide selection of nutritious sandwiches, wraps, and related products in a quick-service setting. The brief will cover the brand's identity, menu offerings, target audience, market positioning, and unique selling points.
Target Audience:
Health-conscious individuals seeking flavorful and nutritious on-the-go meal options.
Professionals and office workers looking for a quick, satisfying lunch.
Families seeking wholesome choices for both adults and children.
Fitness enthusiasts seeking post-workout meals with balanced nutrition.
Brand Identity:
Name: Mr.O
Tagline: "Nutritious and Delicious Wide Mouth Sandwiches"
Positioning: Mr. O as a go-to destination for a wide variety of healthy and delicious sandwich options. Offering a healthy alternative to traditional sandwich bars by focusing on fresh ingredients and customization. Combining convenience and nutrition to cater to busy individuals.
Logo: A distinctive and playful logo featuring a stylized tomato with a wide-open mouth. Patterns and icons show fresh and colorful ingredients. The typography: friendly and modern. Playful visuals and bright colors are there to say healthy food - isn't boring!
